Earlier this month, Poshmark rolled out the Poshmark Ambassador status to replace the Suggested User program. To find out more about the new program, click here.
As a Suggested User, I was grandfathered into Ambassador Status. My own closet was on vacation, but I started to read and hear immediate concerns about the change when they first occurred. The algorithm had changed. The way we worked within the app and how we made sales were affected. People were concerned. Apparently, their Poshmark sales were negatively affected.
I re-opened my closet from a short break. It had been 21 days since I last used Poshmark. I began to experience some of what the other users were saying. Prior to the app change, I had a lot of activity and decent sales. It had completely changed post PA status.
It should be noted that what I’m stating here is a depiction of what I’ve read and what I experienced directly. The Ambassador program is still new, which means there are growing pains. This is what I experienced initially last week:
Influx of Followers: As an SU, I did have a steady stream of followers, which would peak when I would appear on the SU wheel. During the peak, I could get hundreds of followers. As a PA, my follower number increases all day long. It’s been said that each new user now follows a standard of 120 users upon joining (instead of the previous 45). I did not appear to have any increase of sales from this. I did have a larger feed to go through, which meant I could have missed comments or offers had I not looked specifically for them.
I read some other users were seeing more men and unsavory characters following them. I have been lucky in that I have not immediately seen any negative users in my feed. However, it’s likely that I missed them. I see the new followers as potential customers so I don’t mind them.
Little to No User Activity: It was hard to see the likes with the feed nowadays. However, from what I initially saw, there were very little shares or likes. I noticed from the Poshmark groups that I wasn’t alone.
No Poshmark Sales: Granted, I had just re-opened my closet, so I didn’t expect much. However, I saw no offers or interest within the first three days of re-opening. I usually see a few by this point.
Other users have advised no buyer activity, decreased number of likes and offers. However, I did see some people that did do well and made a great number of sales. Those people don’t seem to be majority for now.
What I’ve Done Since
Continued the Poshmark 30 Minute Method or at least a mod version of it). No matter the change in the algorithm, the app will still need activity. The algorithm isn’t known to any of us as users. We only know that it changed. We just don’t know how. Yes, this is frustrating. Yes, it kinda feels like a lot of work with no reward. However, if we want to continue with Poshmark, some activity is always going to be better than none at all.
Developers are always looking at the programming. They will see what works and what doesn’t. User testing takes a while and generally, a good number of examples need to be reviewed as changes are made. It takes a lot of work to write code. It takes even more work to see what works and rewrite it. It’s a never ending process. In order to find out what works for the business, there needs to be activity. Therefore, I’ll continue to work in the app. I did see an increase of user activity (shares, likes and organic followers) during this time.
Utilized the Price Drop Tool: Poshmark introduced their Price Drop Tool, which identified the lowest price you had to post in order to qualify for notifications and reduced shipping. They also implemented Closet Close Out (reduced shipping event) on Thursday. My guess is that it was a way to test out a tool. I also thought that Poshmark as a whole had a bad sales month, and this CCO was also used to meet month end numbers. Remember, when we have low sales, that also impacts Poshmark’s profitability.
I did make a sale during this time and saw an increase of buyer activity.
Direct Sharing: Poshmark has been pushing the Dressing Room, so it make sense to increase activity. There’s a fine line between a simple share and harassment, so I limited my direct shares. I chose to only direct share a welcome sign to new Poshmark users who didn’t seem to fit my target demographic or didn’t have a user profile post. I also direct shared a pricing promotion to users who liked higher priced items or liked a number of items.
I saw some success with users responding to the content of the direct share.
Free / Reduced Shipping Offers: Free shipping entices everyone. It’s a cost that people don’t want to bear. I went to back to bundles in my dressing room and made offers to certain people for shipping (plus additional discount if warranted). I figured that since this is also a new feature, it would be best to show some utilization.
Not all people responded, but at least I tried. I’m not sure if I’ll continue it, since the shipping discount is taken off your take of profit.
Clearing Sizes in My Profile: I did this since my closet carries multiple sizes. Choosing only a few in my profile might limit who can be matched. It could also go the other way. However, I saw more activity after I cleared them out.
At the end of the week I made three sales, which doesn’t seem like a lot. However, one sale was during CCO, and two were straight full price purchases. I also got more activity in shares, likes and bundles. My results are definitely not desirable for a full time seller. I’m a hobby seller who just came back from a temporary closing. What I saw was feasible for me in the short term. I’m hoping that as the Poshmark team continues to modify the algorithm, my activity will result in more sales and potential customers.
What has your experience been?
Find me on Poshmark!