It’s time for another Posh Spotlight, where I feature users of the shopping app, Poshmark. Each user will be sharing their strategies and success. This feature is in two parts, as there was a lot of great information to share! Kelsey, known as @kjansy, has been a part of the Poshmark community for a relatively short amount of time. However, within that time, she has been able to fully support herself through Poshmark sales. Read on to learn more about Kelsey, and why she’s transitioned from a corporate career woman to a full-time Poshmark user.
My name is Kelsey and my closet on Poshmark is Kjansy. I am fairly new to Poshmark, but I do have knowledge from working in the fashion industry. During my time in fashion, I worked with four well-known fashion corporations. I started out with licensing and brand integrity, merchandising, and sales-wholesale. I became a business analyst then moved up to Sr. Sales & Operations Analyst. As an S&OP Analyst, I was responsible for assessing the overall health of an organization. I had to understand processes and KPI’s for the entire lifecycle of a garment for every department in an apparel corporation. I had to know everything from sourcing raw material to inventory planning, forecasting, sales etc. I was the person who reviewed every departments KPI’s (Key Performance Indicators) and reported my findings to the CEO and VP. I held monthly meetings with executives to address any bottlenecks or flaws in processes and recommended plans of action to improve KPI’s. I was also responsible for bringing cross functional groups together to make these improvements. It was exhausting.
What inspired you to change your focus from corporate life to Poshmark?
When I was working in the corporate world, I was miserable. I knew it deep down, but I lied to myself about how I was feeling. I made excuses for a long time. Do you know that bad taste in your mouth or that sinking feeling in the pit of your stomach? That was how I felt every day.
My life was dedicated to work. I got 4 hours of sleep most nights, racked up overtime (without overtime pay) and battled Los Angeles traffic (3-4 hours roundtrip). When I got home, it was time for me to go to bed. I had a nonexistent social life. My family was worried when I started bringing work home with me on holidays. I even ended up working during my paid time off. I made the mistake of making myself too valuable to the corporation. When I was gone, I was still needed.
After 6 years of no vacation, no breaks, working late and on the weekends, I was mentally exhausted. I still ignored those feelings. I was complacent. I had a fear of losing that stable paycheck and corporate benefits. I was fearful of CHANGE. I felt frozen; I wanted to leave but could not.
Things got worse when the corporation I was working for was bought out. Restructuring and hostile takeover strategies resulted in many layoffs. This meant that I had to pick up the slack for others in addition to what I already had. I officially reached my breaking point at the beginning of February 2017, which was when I left. I did not want to work another corporate job. I didn’t want to lie to myself anymore.
After I left, the balance in my bank account was dwindling. I feared that I wouldn’t be able to make it on my own without relying on another corporation. I was in survival mode. Fear was my initial motiviation in deciding to focus on Poshmark.
All my energy went towards Poshmark. I spent an entire day listing as much as I possibly could of my own closet. I already had the inventory from working in the fashion industry. Half of my closet included designer or brand names that were new with tag or new without tag. I realized this was my chance to test out the waters of entrepreneurship. I was constantly listing, sharing and following, and it all paid off. From end of February to end of July, I made over 700 Poshmark sales.
For years, I felt like an overcaffeinated sleep deprived zombie. I finally feel happy and alive. I’m proud of myself and all my hard work. I am finally able to reap the benefits of my own hard work. Poshmark has given me the freedom to explore entrepreneurship. My brain was so crammed with work related worries, that I never had a second to think about ME and what I want in life. I am now selling on Poshmark full time, and using my earnings to build a business geared toward female entrepreneurs.
What does your typical Poshmark day look like? Do you follow a specific schedule?
I have daily tasks and weekly tasks. Nothing is completely set in stone, in the case I need to run to a sample sale!
- Add at the very least 4 new listings
- Share my closet 3x: morning, afternoon, evening
- Share closet to parties
- Occasionally share groups
- Log sales to keep my books up to date & track cash flow
- Wrap and Package orders
o 1-2 days of sourcing. On the days that I source, I log my inventory and expenses immediately. If I get home early enough from sourcing, I take photos so that I have everything ready to go for batch processing/listing.
Review Inventory & Financials:
Reviewing my inventory on a weekly basis allows me to make decisions that will increase my cash flow in the future. Most people put emphasis on financials and ROI, but I think about which key performance indicators drive those numbers.
I created a dashboard that I review weekly. It automatically populates and provides a quick snapshot of my inventory and financials.
You’ve been extremely successful since joining earlier this year. What advice do you have for users who want to increase their Poshmark sales?
- Add listings every day. It draws attention to your page.
- Offer a variety of categories. Smaller and larger brands, accessories, jeans, tops, etc. Be that one stop shop. Fashion staples, basics, etc. – allows an increase in units purchased per transaction.
- Pricing: Include a buffer for potential offers, closet clear out. Start at a higher price and keep getting people to like your listing.
- Don’t be afraid to send an offer on a bundle.
Thank you Kelsey! Visit her closet @kjansy. Kelsey has some amazing tips that can help every Poshmark user increase sales and manage their activity. Please click here to hear more details about her weekly dashboard, sourcing, and tips on SEO, visibility, photography and inventory management! You don’t want to miss it!